Captiv8 Named in Martech Weekly’s Inaugural List of Most Innovative Companies in Marketing Technology—the TMW 100

San Francisco, CA – November 13, 2023 – Captiv8 is thrilled to announce their inclusion in the 2023 TMW 100. Captiv8 was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, LATAM, and MENA. Subsequent to the panel’s selection, public voting took place, influencing the final rankings of all contenders. Recognized for their Creator Affiliate Suite, Captiv8 allows organizations to discover, recruit, track, pay, and manage affiliates all in one place.

Winners were announced during the TMW 100 awards ceremony at the three-day marketing operations conference MOps-Apalooza. In addition to the event recognition, Captiv8 will also be included in Martech Weekly’s annual Martech Innovation Index Report slated for release 10 December.

“We are thrilled by the enthusiastic turnout in our inaugural year,” said Juan Mendoza, CEO and founder of Martech Weekly and TMW 100. “We knew that the industry was in desperate need of a new kind of awards program. One that would take an industry-neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators and we’re excited to see how this year’s contenders will continue to disrupt the global Martech industry.”

Nominations from organizations around the globe were considered across three innovation areas: Product, Customer and Business. The assessment focused on excellence in these specific areas:

• Compelling Story and Impact Benefits 
• Novelty and Uniqueness 
• Scalability and market potential
• Ethics approach
• Industry collaboration
• End user outcomes

Captiv8 is a full-service, end-to-end influencer marketing solution. Rated as the #1 Influencer Marketing Platform by G2, Captiv8 has also secured a 2023 award for ‘Best Influencer Marketing Technology’ at the Influencer Marketing Awards and a Digiday Award for ‘Best Use of Data’. Captiv8’s Creator Affiliate Suite empowers brands to automate vital aspects of their affiliate programs, including recruitment, attribution modeling, link management, conversion tracking, and commission payments. Captiv8’s technology sets it apart by prioritizing data as its unique selling point. The Creator Affiliate Suite harnesses the power of artificial intelligence and machine learning algorithms to curate tailor-made experiences for marketers aiming to elevate their influencer programs. In contrast to its competitors, Captiv8 presents a holistic view of affiliate marketing by utilizing first-party creator surveys, anonymized campaign data, insights, and creator authentication.

“To be recognized amongst industry peers as one of the most innovative companies in influencer marketing technology globally is a significant achievement for Captiv8 that reflects the impact and uniqueness of our Creator Affiliate Suite and solutions,” said Krishna Subramanian, CEO and co-founder of Captiv8. “Our goal is to provide world-class service for marketers to build and scale excellence in their own organizations. We thank the jury and TMW 100 team for including us in this honor.”

For details about the TMW 100, and to view each nominee’s case study, please visit https://www.themartechweekly.com/tmw100/ 

About Captiv8

To navigate and harness the potential of impactful moments, brands and marketers can turn to platforms like Captiv8. With its comprehensive suite of influencer marketing solutions, Captiv8 empowers brands to uncover trends, identify and evaluate influencers, execute campaigns seamlessly, and measure business impact. This innovative platform equips brands with the tools they need to build meaningful relationships and create effective content, ensuring that they stay ahead of the curve in the dynamic world of influencer marketing. Interested in learning more? Take a platform tour today!

About the TMW 100 Awards

Hosted by Martech Weekly, the TMW 100 is a premier annual awards initiative, heralded as the first of its kind, spotlighting innovation within the international martech sector. A distinguished panel, representing major global regions such as Asia Pacific, North America, Europe, LATAM, and MENA, judges the list of contenders. Following their selection for the Judge’s Pick, the wider community casts their votes, culminating in the revered Top 100 ranking and a feature in the annual Martech Innovation Index Report. In a commitment to fostering inclusivity in martech, TMW 100 contributes 5% of all event earnings to the non-profit, She Loves Data, championing the cause of encouraging more girls and women to pursue fulfilling careers in the marketing technology realm. Learn more here.

About Martech Weekly

The Martech Weekly is a global media and research company serving marketers, researchers, journalists, consultants and technology companies spanning more than 65 countries and more than a million marketers annually. Through its premium newsletter product, TMW PRO, Martech Weekly reaches the most senior marketing and sales leaders across the globe. The company also hosts the Making Sense of Martech Podcast, and frequently collaborates with publications such as WARC, AdExchanger, Chiefmartec, the MarTech Podcast and more. Learn more at Martech Weekly.com

For media inquiries, please contact:
Raji Behniwal
raji@captiv8.io