Captiv8 Earns Gold for Best Influencer Marketing Technology at the 2023 Influencer Marketing Awards

Jul 21, 2023 - Published by: Andrew Chen

Friday, July 21, 2023 – We are excited to announce that Captiv8 has received the Gold Award for the “Best Influencer Marketing Technology” at the 2023 Influencer Marketing Awards!

Best Influencer Marketing Technology

Per the judges, at the annual Influencer Marketing Awards, hosted in London “Captiv8 stole the attention of the judges with its Creator Affiliate Suite, a standalone solution which unifies influencer and affiliate marketing 🙌”

Captiv8 has earned the #1 gold win at the Influencer Marketing Awards, for the Creator Affiliate Suite, its technology offering which consolidates influencer and affiliate marketing.

As the lines between creators, affiliate, and paid media continue to edge closer, Captiv8’s Creator Affiliate Suite is the only solution built to support a two-way marketplace between creators and brands, to provide the complete ‘affiliate creator’ experience. This technology further enables brands to:

Access affiliate creator networks
Create a two-way marketplace
Track full-funnel affiliate performance
Calculate how much to pay creators based on performance
Reach new audiences with paid amplification

Captiv8’s technology sets it apart by prioritizing data as its unique selling point. The Creator Affiliate Suite employs AI/ML and diverse data sources to deliver personalized experiences for marketers seeking to grow their influencer programs. In contrast to competitors, Captiv8 offers a complete perspective of affiliate marketing, utilizing first party creator surveys, blinded campaign data, insights, and creator authentication.

Brands can use Captiv8’s integrated solution that unifies influencer and affiliate marketing to leverage creators and drive social commerce at scale. The tool provides marketers with clear attribution and extensive ROI-tracking capabilities. Additionally, Captiv8 also gives brands access to a wide network of pre-vetted creators that they can activate as affiliates, making it easier than ever before to identify creators that will promote your brand with a purpose. Find out more about Captiv8’s award-winning Creator Affiliate Suite.

Judging Criteria

The awards were judged by an independent panel of 35 international industry experts, which were carefully selected and vetted to ensure no conflict of interest. In addition to individual category criteria, judges considered the following overarching factors when scoring the entries: