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The Instagram Engagement of Each NBA Team Before the 2022 Season Tips Off

With the 2022 NBA season around the corner, basketball fans worldwide have eagerly awaited a great season from their teams. With all the excitement surrounding an international sport like basketball comes a ton of social media engagement! We analyzed the NBA social media engagement of all 30 teams between September 11th, and October 11th, 2022 in order to determine who were the most talked about teams heading into the new season.

Most Engaging NBA Teams

During the month before the start of the 2022-23 NBA season, only five teams generated over 100M engagements on Instagram. Those teams were the Chicago Bulls, Los Angeles Clippers, Los Angeles Lakers, Toronto Raptors, and Utah Jazz.

Bulls Clippers Lakers Raptors Jazz Social Media Engagement

As one of the NBA’s most storied franchises, it’s no surprise to see the Chicago Bulls and Los Angeles Lakers make an appearance on this list. Along with the Los Angeles Clippers, all three teams come from major markets and have talented teams headlined by superstar talent. With the Utah Jazz undergoing a major rebuild of their team, the franchise dominated headlines this offseason after trading away NBA stars Donovan Mitchell and Rudy Gobert.

Instagram Engagement of All 30 NBA Teams

With those five previously mentioned teams ranking as the most engaging teams one month into the NBA season, find out how the rest of the league stacks up in comparison!

NBA Social Media Engagement


In conclusion, the 30 NBA teams combined for over 1.5B engagements over the past month leading up to the 2022-23 NBA season. After analyzing the data, we found the Los Angeles Lakers to be the most engaging team on Instagram. Interested in learning more about NBA social media engagement or Captiv8’s insights and social listening capabilities? Reach out to us today!

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

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