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The Instagram Engagement of Each NFL Team One Month into the NFL Season

Now one month into the 2022 NFL season, football fans are starting to get a sense of whether or not it will be their team’s year. With a month full of NFL action and excitement now in the books surrounding the most-watched sport in the United States comes a ton of Instagram engagement! We analyzed the Instagram engagement of all 32 NFL teams between September 8th, and October 4th, 2022 in order to determine who the most buzzworthy teams have been.

Most Engaging NFL Teams

During the first month of the 2022-23 NFL season, only seven teams generated over 3M engagements on Instagram. Those teams were the San Francisco 49ers, Minnesota Vikings, Dallas Cowboys, Miami Dolphins, Detroit Lions, Pittsburgh Steelers, and Chicago Bears.

With injuries to starting quarterbacks Trey Lance and Dak Prescott, along with very enticing storylines surrounding their backups, it’s no surprise that the 49ers and Cowboys find themselves on this list. One of the main talking points of the NFL season thus far has been surrounding Miami Dolphins quarterback Tua Tagovailoa. Additionally, the Detroit Lions are a spectacle for neutral viewers as they are statistically both the best offensive and worst defensive team in the NFL. The Pittsburgh Steelers benched Mitchell Trubisky in favor of rookie Kenny Pickett, the only starting rookie quarterback this season. As a result, all of these teams found themselves amongst the most engaging in the league thus far.

Instagram Engagement of All 32 NFL Teams

With those seven previously mentioned teams ranking as the most engaging teams one month into the NFL season, find out how the rest of the league stacks up in comparison.

NFL Instagram Engagement


In conclusion, the NFL’s 32 teams combined for over 71 million Instagram engagements during the first month of the 2022-23 NFL season! After analyzing the data, we found that the San Francisco 49ers were the most engaging team on Instagram. Interested in learning more about Captiv8’s insights and social listening capabilities? Reach out to us today!

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

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