The new year is a time for resolutions. Following a year that left many people without access to gyms, one of the top resolutions will likely be to get in shape. In 2021, we also expect to continue seeing a heavy dose of TikTok. Last year, the app had over 800 million active users worldwide (Data Source: Datareportal, 2020). As a result, many fitness influencers who have built their brands on other platforms such as Instagram and YouTube have quickly expanded to the short-form video content app. To help you attain your new year’s resolutions, here are some of the top fitness influencers to follow on TikTok.
One of the top fitness influencers on TikTok is undoubtedly Demi Bagby. Bagby has a total social media reach of 16.8M. However, her TikTok following accounts for a staggering 82.7% of her total reach (Data Source: Captiv8). Bagby is known for her unique workouts in public places. Her high reach and engagement numbers helped land her a deal as a Gymshark sponsored athlete. If you’re in need of some eccentric workout inspiration, Demi Bagby is a must-follow.
Who wouldn’t take fitness advice from somebody that looks like Ulisses? The former professional bodybuilder has grown his social media reach to a total of 13.8M. Of that total reach, 2.1M is attributed to TikTok, his third-largest following on any social channel (Data Source: Captiv8). Ulisses combines a mix of beginner and advanced level exercises that you can perform either at home or at the gym. He provides a wide variety of exercises targeting separate muscle groups for audiences of all skill levels. Additionally, Ulisses also creates entertainment videos featuring his wife in a large portion of his TikTok content. If you’re looking for general fitness tips with a dose of comedy, follow Ulisses and find your next workout.
Speaking of influencers expanding their brands to TikTok, Cassey Ho is a prime example. Creator of Blogilates, Ho built her audience on YouTube and now boasts a total social media reach of 11.1M. Of that total reach, 2.3M is a result of her TikTok reach, her second-largest following on any social channel (Data Source: Captiv8). Blogilates combines pop music and classic Pilates routines “because it brought the fun back to working out!” If you’re looking to get in shape and tone your body, with or without equipment, Cassey Ho is a great creator to check out.
Ever need some added motivation to workout? Devon Lévesque‘s content will do just that. The man who bear-crawled the New York City Marathon can be seen pushing his body to its limits on TikTok. Lévesque’s insane workouts helped land him a deal as a Gymshark sponsored athlete. If you’re looking for some unique motivation, Lévesque is a must-follow.
If your main goal is to build muscle, Steve Prince has plenty of workouts in his arsenal for you. Prince creates workouts for building individual muscle groups. Additionally, Prince will post content of himself performing celebrity workout routines such as Dwayne Johnson’s, Chris Hemsworth’s, Zac Efron’s, and many more. This is the perfect creator if you’re looking to add new exercises and workout routines for building muscle into your schedule.
In the year 2020, TikTok ascended to become one of the most used social media platforms. As a result, many creators who have built their brands on other platforms have quickly expanded their growth on TikTok as well. We expect to see continued growth in the short-form video content app. If you’re interested in learning more about the top fitness influencers on TikTok, influencer marketing strategy, and more from industry experts, reach out to us today!