Let’s be real: Content is not easy to churn out on the regular. The first few pieces of content to create are exciting, however to maintain a consistent and regular editorial schedule it takes a hefty amount of creativity, planning, and organization. This is why being an Influencer is simply not as easy as it looks. Even the best content creators need time to ideate, reflect, and brainstorm.
However, even with the best planning creative blocks can occur. For brands working with Influencers regularly, here are 3 fail-proof content strategies for when you’re dealing with a creative block. These content strategies are practical, timeless, and simple to execute for all brands/products:
How-To Tutorials: Showing a product or service in-motion is a timeless content strategy that helps viewers understand what the product/service can be used for. Brands benefit from this type of content strategy because it shows viewers how easy it is to insert the product into their own routines. They are also work for nearly every industry. In the beauty industry, how-to tutorials are extremely popular due to before and after effect/look derived from products. With CPG, influencers can create how-to recipes showing audiences the value of both their content and the brand products.
Unboxing: Unboxing is a valuable content strategy that has stood the test of time. With this content strategy, fans get to experience the feel of exploring the brand or product through the eyes of an Influencer. Audiences follow along with influencers as they often times see the product or brand for the first time, and the influencer is able to offer a (semi)unfiltered view on the product itself.
Benefit Blast: A benefit blast content strategy is akin to a positive brand review. This content strategy involves the influencer sharing an honest review and sharing the benefits of why they love a product or brand. The review aspect quickly shares what the product is about and the benefits encompass all the reasons why their viewers should purchase, or at least try the brand for themselves.
Want to collaborate on your next Influencer Marketing project? Reach out and let’s create something awesome together!