We live in an age where social media rules and your voice can be heard with a simple click of a ‘Share’ button.
With the use of the all mighty hashtag, these thoughts can become a movement.
We have seen this in the most recent years with a multitude of various political and social issues getting attention on social media; ranging from the still prevalent #BlackLivesMatter (6.8M current tags on Instagram) to the most recent #MeToo movement (433K current tags on Instagram), which is sweeping the globe in a reaction to women taking a stand against sexual assault and harassment.
Sparking a conversation is the key start to any movement, but it is actual action that can make a change in our society. So the question is, how can you take the hashtag and make a real change?
Below are a few options you can take to make your hashtags a reality. Let’s start with the most important one first though, education.
One way to educate yourself on the supporters and audience of the cause is to study the cause’s hashtag. You can do so by creating a hashtag tracker in the Captiv8 Insights platform.
The Insights platform will give you the most up to date metrics on the hashtag you are searching. You will be able to see everything from who has used the hashtag most, the geographic location of where it is most often posted to the age and gender of the hashtag users.
With access to all this information you will be able to get a better understanding of how to target your audience and how to come together with like other like-minded supporters. Below are the metrics for the hashtag #MeToo from the Captiv8 Insights platform.
*Metrics from December 14, 2017 – March 14, 2018
Once you are educated on your cause, it is time to take action! Below are just a few ideas to get you started.
Don’t only make your voice heard, take action. #DoItToday