The recent advertiser boycott of YouTube has been a wakeup call for the content industry. For too long, advertisers have been unable to control where their ads appeared on one of the internet’s biggest video streaming sites, resulting in awkward situations where mass-market consumer brands had their ads appear alongside videos promoting hate speech and terrorism. It’s not just media buyers that are impacted either – one need only look back at the controversy surrounding YouTube creator PewDiePie to understand how the brand safety problem can bleed over into influencer marketing. How can advertisers make sure their own influencer relationships are not impacted by these kinds of issues? Here are a few tips:
What best practices does your organization use to ensure your influencer campaigns don’t run afoul of brand safety concerns? Let the Captiv8 team help you create the systems and strategies to prevent unexpected brand safety problems before they start.