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It’s Official: Fashion Brands Won the 2017 Oscars on Social

The annual Academy Awards ceremony is one of Hollywood’s biggest nights. But increasingly, it’s also one of the biggest events of the year for celebrity influencers on social media. What were the hottest topics this year’s influencers were buzzing about? Certainly the mix-up during the Best Picture award was a key moment of interest. But…

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LEGO Batman Movie Skips the Super Bowl to Focus on Influencer Marketing

Super Bowl 51 wrapped up earlier this month, and much like years past, there was plenty of interest in the advertisers willing to pay an average cost of $5 million per TV spot to reach viewers during the big game. One industry category of advertisers that came out in force this year was the entertainment…

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Valentine’s Day Social Recap: What’s the Competition Doing?

Valentine’s Day can be a tough holiday for brands brands to get right. With so many emotions attached, it can be surprisingly easy to turn what was supposed to be a romantic moment into something that’s unintentionally tone-deaf or even downright offensive. But some brands seem to have cracked the code on doing Valentine’s Day…

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Beyonce Instagram Record Beyonce Pregnant With Twins Announcement Influencer Marketing
Beyonce’s Pregnancy Announcement Sets New Instagram Record

In case you haven’t heard, Beyonce is having twins! Queen Bey shared this wonderful news with her fans by posting a photo on Instagram from her pregnancy shoot on Feb. 2nd – breaking Selena Gomez’ record for most-liked photo on Instagram. We would like to share our love and happiness. We have been blessed two…

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sponsored posts influencer marketing branded social media content content marketing social media celebrity
5 Tips To Make Sponsored Posts Stand Out

As you casually scroll through your social feeds, you are almost certain to come across sponsored posts. In a world where content is abundant, there is a major challenge: How do brands make sponsored posts stand out and shine above the rest? To  help guide you to sponsored post success, here are 5 recommendations that will make…

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Influencer Spotlight: Halloween Edition

As the days begin to become more gloomy and dreary, we are met with the holiday that as children we looked forward to all year, Halloween. However, as an adult we constantly struggle with one question, how can I have the most unique costume in the room? A quick look through social media will reveal…

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Brands Take On the Golden Globes

Awards season is upon us! The 73rd Golden Globe Awards brought together the who’s who in Hollywood to honor the best performances of the year. While viewership was down 4% this  year (18.5M viewers), we saw a significant spike in not only the amount of content posted but also engagement across Instagram. When analyzing #goldenglobes,…

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