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3 Tips to Drive Sales with Instagram For Back to School

In 2017, Instagram Stories drew in 300 million daily active users, a number expected to continue to grow in 2018. Instagram Stories are a great way to connect with consumers and give them a personable ‘Behind-The-Scenes’ experience. Here are three ways to use Instagram Stories to beat the competition and drive sales: Fashion Trends: Fashion…

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3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

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Why Vero Matters to Influencers and Marketers

Once upon a time, you could open Instagram and find a chronological timeline of content. During this not too distant past, one could open Instagram during brunch and see photos of fluffy pancakes or pain au chocolat. Cut to present day, the Instagram algorithm has changed to provide users content based on their interaction and…

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Influencer Spotlight: St. Patrick’s Day Treats!

The luck of the Irish is upon us! With St. Patrick’s Day coming up, don’t forget to wear green and most importantly, eat green food! This holiday is celebrated all over the world, and over the years  many clever ideas to celebrate this festive day have come to fruition. Feeling lucky? Well, you should be,…

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Influencer Spotlight: Black History Month

As February is coming to a close, Captiv8 wants to take time to recognize Black History Month. Black History Month was first introduced by African American educators and the Black United Students at Kent University in February 1969. The first celebration of Black History Month took place one year later in 1970 and has become…

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Stories War Q4: Snapchat Falls Behind

Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…

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Influencer Spotlight: Valentine’s Day DIY & Gifts

Valentine’s Day is right around the corner! Don’t have your gift yet? Or want to do something unique for that special someone? This week we are highlighting Influencers with fun ideas that you can bake, make, create, or buy for your valentine. Valentine’s Day is for everyone, and we have great DIY ideas, as well…

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The Top #Grammys Instagram Posts

This years Grammy Awards were held in New York City for the first time in 15 years – and the Big Apple did not disappoint! Along with moving performances and widespread support of the Time’s Up movement, the night featured many collaborations between brands, social influencers, and mainstream celebrities. Using Captiv8 to analyze the #grammys…

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Influencer Spotlight: Christmas Gift Ideas

Christmas is less than a week away and if you haven’t bought a gift never fear! Here are some gift ideas (including making your own) from some awesome Creators: Alexandra Garza Alexandrea Garza is a licensed cosmetologist and makeup guru. She shares her favorite products, how to style, and makeup tutorials on her YouTube channel. When…

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