Category: Trending

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Instagram vs Snapchat – What’s the Big Game Changer? 

The social platforms showed their muscle these past few weeks, announcing feature updates that as predicted, sent millions of consumers and companies into a whirlwind. Does anyone remember the shocking Facebook Timeline launch in 2011? We all complained, but then we all got on board, showing the power really does lie with the 800-lb gorillas….

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Bernie Uses Social to Win Over Millennials

First seen on Forbes, our data report analyzing key social activity for the top candidates in the race to become the next POTUS is now available. While it’s no surprise Trump has generated the most noise across social, totaling over 14m followers, the candidate that is truly connecting with Millennials is Bernie Sanders. Highlighted below…

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This Week’s Top Activations

With so many creative, engaging, unique activations going out every week across social, we thought we’d share some of the best. Check out how these 6 brands and creators took #ad #sponsored to the next level… @adidasneo  @marcusbutler Adidas partnered with British YouTube blogger, Marcus Butler, to spread the word about their new CloudFoam shoe line….

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A Look Into the 2016 #Oscars

There were 253.6k public posts tagged with #Oscars and over 50m likes and 987k comments, that’s more than any other awards show this year. While the Golden Globes is known for it’s less formal and fun vibe, the Oscars had 30% more posts and 2X the number of likes. Using Captiv8 Insights, we pulled some…

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Budweiser Wins on Social for Super Bowl 50

Digital Influencers Rival TV Engagement Across Exploding Social Platforms for Budweiser During Super Bowl 50 By: Krishna Subramanian, Co-Founder, Captiv8 Football fan or not, the Super Bowl engages one of the largest TV audiences globally. Viewership for live sporting events is not slowing down. People watch sports for the excitement…the adrenaline rush…the camaraderie…and they watch…

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6 Posts Taking a Dip Into #WorldNutellaDay

Today we celebrate the delicious spread that has made its way into the hearts of many. As a brand, it’s key to not only use social media to talk about your product but also connect with your fans in relatable ways…using trending celebrations like #WorldNutellaDay can be a good opportunity to do something fun. While the…

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A Look Into #SOTU

President Obama held his last State of the Union this evening. While Americans were glued to their screens, thousands of people expressed their support (or distaste) for the speech across social media. Take a look at some of the highlights we pulled from our Insights platform… After the introductions and just a few moments into…

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What’s Your Resolution?

Happy 2016! Who doesn’t kick off January 1 with a good ol’ promise to yourself (and to your followers) with what will change in the New Year? Whether it’s a gym membership, a promise to reconnect with those that matter most or to keep up that hustle…thousands of people went on Instagram in the past two weeks to share…

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Millennial’s Vote for People’s Choice

The votes are in and the winners were announced at last night’s 2016 People’s Choice Awards. From the obvious fan favorites like Taylor Swift and Ellen DeGeneres (who now holds 17 People’s Choice awards!) to breakout star Priyanka Chopra, the show didn’t disappoint. Of course the team here put our bets on winners in the Digital category…

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The Best of Instagram in 2015

As we close out the year, we wanted to reflect back on all of the glorious moments some of our favorite creators on Instagram have given us in 2015. Here are a few of the best… zachking – Beware of emojis! #worldemojiday Beware of emojis! #worldemojiday A video posted by Zach King (@zachking) on Jul 17, 2015…

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