Category: TikTok

As we previously mentioned in 2021 Influencer Marketing Trends, one of the key trends to watch this year would be the continued growth of short-form content. Snapchat’s Spotlight feature was created to compete with TikTok. In order to gain ground on their competitor, Snapchat came up with an interesting incentive. Snapchat is rewarding $1 million…

Black Friday influencer marketing was a popular brand tactic this year. Black Friday has always been America’s largest retail shopping season, jumpstarting crowds of buyers looking to get a head start and score some exceptional deals on their holiday gifts. With the persistence of COVID-19 placing emphasis on public health and safety, the natural focus…

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content that provides a holistic view of both current events and…

The recipients of the TikTok Creator Fund were recently announced, allowing many who weren’t famous before TikTok to continue their passion and work on the app. The creator fund is just another example of how social platforms are legitimizing content creation as a livelihood and are seeking to help their most popular creators monetize. Let’s…

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

In 2020 the term “shelter-in-place” and “stay home” globally took on a whole new meaning due to COVID-19, driving the population indoors and increasing connectivity through mediums like social media. One such social media platform that has exploded in the recent times has been TikTok. In May 2020, TikTok was included in one of the…