Category: Seasonal

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Coco Bassey Banner Image
Diversity and Inclusion Strategy for Influencer Marketing Campaigns

As Black History Month takes place in February, many brands are trying to figure out their diversity and inclusion strategy to show support. This is the first Black History Month since the largest social movement in United States history, where 15 to 26 million people demonstrated support by protesting against police brutality following the death…

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Black Friday Influencer Marketing
Black Friday Influencer Marketing in 2020

Black Friday influencer marketing was a popular brand tactic this year. Black Friday has always been America’s largest retail shopping season, jumpstarting crowds of buyers looking to get a head start and score some exceptional deals on their holiday gifts. With the persistence of COVID-19 placing emphasis on public health and safety, the natural focus…

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