Category: News

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Understanding the “Van Life” Phenomenon

A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a couple who are part of a growing movement called “Van Life,” a lifestyle built around traveling the world aboard specially-designed camper vans, sharing their adventurous experiences using the hashtag #vanlife along the way. #Vanlife is about…

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Kendall Jenner Pepsi Ad
Three Reasons Pepsi’s Kendall Jenner Ad “Fell Flat”

Beverage-maker Pepsi announced this week it was withdrawing its newest commercial campaign featuring reality-TV star and fashion model Kendall Jenner amid a growing social media backlash. To give you an idea on how this campaign fared during its short viral lifetime, here is some Captiv8 data that further provides audience sentiment:   As indicated in the analytics from…

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Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

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We Raised $2 Million!

Today we announced an exciting milestone, we raised $2 million from an amazing group of investors including Social Capital, United Talent Agency (UTA), Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf, and Jason Calacanis’ LAUNCH Fund. Two of our Investors shared why they feel Captiv8 will win… Jason Calacanis, founder of LAUNCH  – “Influencer marketing…

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What Instagram’s New Personalized Feed Means For You

This week Instagram announced they would begin to shift their real-time model into a personalized, algorithm based feed. The change comes as it’s big brother made the move in 2009 and last month, Twitter updated their feed to show older, popular posts at the top. This is directly related to network effects. When a network grows…

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