Category: News

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How Marketers Can Use Instagram’s New Live Video Guest Feature

Instagram announced this week that it’s upgrading its popular live video feature in Stories, incorporating the ability for users to add guests to their streaming broadcasts. While the upgrade may not initially seem like that big of a change, it’s great news for marketers and creators, who will have new options to help grow their…

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VIDEO: Here is what Snap needs to do to survive

Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.

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HBO’s New “Game of Thrones” Snapchat Lenses Target Super-fans

This weekend marks the return of HBO’s eagerly-anticipated hit show, Game of Thrones. Not surprisingly, excitement for the seventh, and final, season of the show has been building on social media. The HBO marketing execs behind this blockbuster hit have faced a unique challenge in promoting this season. With so much media coverage and social…

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What Snap’s New Link-Sharing Feature Means for Marketers

A few days ago, Snap unveiled a new feature called Paperclip, which allows all Snapchat users to link to external websites and videos from within the app. While a new link-sharing feature may not seem all that innovative at first glance, it’s actually big news for any marketer or creator that splits their time between…

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Influencer Marketing Council

Today the Influencer Marketing Council (IMC) officially launched! We teamed up with Rich LeFurgy (co-founder of SFBIG and the founding chairman of the IAB), to form the IMC to establish guidelines and best practices for the industry. As more and more brand marketers shift dollars from traditional and digital budgets to influencer marketing, the need for…

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Why Transparency is Critical to the Future of Influencer Campaigns

This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…

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Stories War: How Creators Use Instagram vs. Snapchat

Ahead of Snap’s first quarterly earnings call with investors today, there’s lots of speculation about the company’s performance. Not only has Facebook-owned Instagram been copying Snapchat’s most successful features like Stories, it’s also managed to slow, and possibly stop, the upward increase in users flocking to the Snapchat platform. But these macro-level examinations of Snap’s…

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What Marketers Need to Know Ahead of Snapchat’s Earnings

As you’re probably aware, social-focused messaging app Snapchat became a public company in March 2017. Since then, the question that everyone, including investors, marketers, and creators, has been asking is “how are they doing?” Starting on May 10, we may get an answer. With Facebook’s Instagram doing all they can to copy the nascent company’s…

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Understanding the “Van Life” Phenomenon

A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a couple who are part of a growing movement called “Van Life,” a lifestyle built around traveling the world aboard specially-designed camper vans, sharing their adventurous experiences using the hashtag #vanlife along the way. #Vanlife is about…

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Kendall Jenner Pepsi Ad
Three Reasons Pepsi’s Kendall Jenner Ad “Fell Flat”

Beverage-maker Pepsi announced this week it was withdrawing its newest commercial campaign featuring reality-TV star and fashion model Kendall Jenner amid a growing social media backlash. To give you an idea on how this campaign fared during its short viral lifetime, here is some Captiv8 data that further provides audience sentiment:   As indicated in the analytics from…

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