Category: Marketing

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Influencer Marketing 101: Measuring Success

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

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Influencer Marketing for the Luxury Travel Segment

As influencer marketing has grown more popular across a range of industries, even traditional holdouts like the luxury segment are getting more active testing creator-driven campaigns. One segment where this is increasingly the case is for marketing luxury products like travel, where the growing demand for social media content, combined with the more accessible/aspirational nature of creator…

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Campaign Spotlight: Creators Celebrate M&M’s New Flavor

M&M’s is already one of the world’s best-loved candy brands. In recent years, this instantly-recognizable chocolate purveyor has been looking for new ways to expand its product offering and create new levels of excitement among consumers, a goal which has led to the creation of all sorts of new M&M product extensions and flavors. In…

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Four Things Creators Wish Marketers Knew About Influencer Campaigns

There’s plenty of guides out there that help marketers identify best practices for influencer campaigns. In fact, if you’re looking for some of these tips, you should definitely check out our own multi-part guide to influencer marketing. But one less-understood part of influencer strategies is the first-person perspective of creators themselves. What can we learn from the…

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Influencer Marketing 101: Making Great Content

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

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How YouTube’s Recent Clamp Down is Hurting Creators

A few months ago, advertisers started to flee the YouTube platform after they felt their ads were showing up on videos that they considered not ‘brand safe’. This exodus led to a clamp down by YouTube to try to improve guidelines and give brands more ownership in where their ads are shown. Not surprisingly, this…

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Stories War: How Creators Use Instagram vs. Snapchat

Ahead of Snap’s first quarterly earnings call with investors today, there’s lots of speculation about the company’s performance. Not only has Facebook-owned Instagram been copying Snapchat’s most successful features like Stories, it’s also managed to slow, and possibly stop, the upward increase in users flocking to the Snapchat platform. But these macro-level examinations of Snap’s…

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What Marketers Need to Know Ahead of Snapchat’s Earnings

As you’re probably aware, social-focused messaging app Snapchat became a public company in March 2017. Since then, the question that everyone, including investors, marketers, and creators, has been asking is “how are they doing?” Starting on May 10, we may get an answer. With Facebook’s Instagram doing all they can to copy the nascent company’s…

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Influencer Marketing 101: Finding the Right People

Welcome back to “Influencer Marketing 101,” a series of ongoing posts we’ll be using to take a closer look at the basics of effective influencer marketing campaigns. This week we’ll be focusing on the question of how you identify the best creators for your campaign. With thousands of potential creators now offering their services to marketers,…

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Influencer Marketing 101: An Introduction

Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do you go about identifying creators that are a good fit for…

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