Category: Marketing

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4 New Facebook Live Features

Today, one out of every five videos on Facebook is a livestream. This allows influencers to connect with their audience through relatable, authentic content. Facebook recently launched new updates to Live that enable brand marketers to promote their brand and connect with their target audiences quicker and easier than ever before. Check out our co-founder…

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Catch Us at Cannes Lions

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

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Tips for a High-Performing Instagram Campaign

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

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Three Strategies to Understand the Impact of Influencers on Social Commerce

Today’s influencer campaigns are no longer just about building awareness. As we explained in a blog post earlier this fall, a growing number of marketers are using creators to help impact all stages of the marketing “purchase funnel,” including sales. But what are the best platforms for encouraging purchases? Are there specific product categories that…

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Three Predictions for 2018

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

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Four Influencer Marketing Tips to Start 2018

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

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Highlighting 2017’s Top Sponsored Instagram Posts

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

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Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

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Five Great Holiday-Themed Hashtags

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags…

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Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

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