Category: Marketing

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Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

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Five Great Holiday-Themed Hashtags

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags…

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Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

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Instagram Influence Report – Airlines

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top airline brands. Some key findings: Qatar Airways soars above the competition – Gulf carrier Qatar Airways has bested every airline competitor around the…

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Thoughts on YouTube’s New Community Update

YouTube at its heart is a video-sharing platform. After all, video is the reason this wildly-popular video-sharing tool now claims more than one billion users. But despite its incredible popularity, YouTube’s creators and marketers face stiff competition. Whether we’re talking about Facebook, Snapchat, Twitter, or Instagram, all of today’s top social media platforms inevitably are…

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Three Influencer-Driven Content Ideas for Black Friday

Thanksgiving is just around the corner. If you’re a retailer, that means one thing: Black Friday. This annual buying extravaganza, along with its newer e-commerce sibling Cyber Monday, are becoming two of the retail world’s most important annual events. According to the National Retail Federation, this annual shopping and sales day in 2016 was worth an…

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Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

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An Introduction to the World of Pet Influencers

We spend a lot of time at Captiv8 talking about how brands can partner with some of the world’s best-known creators. But up to now, a lot of our content has focused mostly on humans. The truth is that there’s a “non-human” segment of the creator audience that marketers can no longer ignore: pet influencers….

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Why Apple Picked YouTube Creators to Help Release the iPhone X

Apple’s flagship device, the iPhone, has long been a consumer and media favorite. Each new device release is accompanied by a seemingly endless series of tech and news reviews about the latest features and software updates. But with the release of its newest device, the iPhone X, Apple decided to take a different approach. Instead…

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How to Match Influencers to the Purchase Funnel

The discipline of influencer marketing may have started as a novelty to some advertisers but, these days, many brands are using it to achieve a variety of increasingly sophisticated business goals. It’s not just that marketers are getting better at tracking and measuring the impact of influencer campaigns, they’re also developing new ways to match creator…

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