Category: Instagram

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Revisiting the Celebrity- vs. Micro-Influencer Debate

How does the social media performance of celebrity influencers compare with “micro-influencers?” We examined some recent influencer efforts by Australia’s tourism board to understand the difference. Earlier this month, we took a closer look at the rise of so-called “micro-influencers.” Whereas a lot of the early focus of  influencer marketing campaigns was on big-name celebrities…

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Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

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Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

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Instagram, Spectacles, and the Future of Snapchat

Snapchat and Instagram are increasingly locked in a competition to get more consumers, creators, and advertisers using their platform. Who will prevail? (AdamPrzezdziek, Flickr) Last week, we took a closer look at Instagram’s new carousel feature as we examined the opportunities it offers to brands and creators looking to drive engagement. But it’s hard to…

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