Category: Instagram

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How to Leverage Instagram’s New Polls Feature

This week Instagram launched a new feature for its popular Stories product, a feature which allows users to easily poll their friends and followers. While the feature is designed with all Instagram users in mind, this new interactive feature has lots of potential for marketers. How might a marketer incorporate Instagram’s new Stories poll feature into a…

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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Best Practices for Using Instagram Stories

It’s been nearly a year since the launch of Instagram’s Stories, and the product has quickly become one of the company’s biggest success stories. Thanks to a growing audience of more than 250 million daily users and a continuously-evolving collection of publishing tools like live video, the case for marketers keeps getting stronger. We took…

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Why Transparency is Critical to the Future of Influencer Campaigns

This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…

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Influencer Marketing for the Luxury Travel Segment

As influencer marketing has grown more popular across a range of industries, even traditional holdouts like the luxury segment are getting more active testing creator-driven campaigns. One segment where this is increasingly the case is for marketing luxury products like travel, where the growing demand for social media content, combined with the more accessible/aspirational nature of creator…

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Influencer Marketing 101: Making Great Content

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

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Stories War: How Creators Use Instagram vs. Snapchat

Ahead of Snap’s first quarterly earnings call with investors today, there’s lots of speculation about the company’s performance. Not only has Facebook-owned Instagram been copying Snapchat’s most successful features like Stories, it’s also managed to slow, and possibly stop, the upward increase in users flocking to the Snapchat platform. But these macro-level examinations of Snap’s…

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What You Need to Know About Influencers and Food

This week, we’re taking a closer look at the topic of influencer marketing and food. Why food? Food-themed influencer marketing has shown it can produce big results for brands. So how can food-focused brands tap into the power of influencers for their own campaigns? Here are some recommendations: Images are everything: There’s a Chinese proverb that…

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Understanding the “Van Life” Phenomenon

A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a couple who are part of a growing movement called “Van Life,” a lifestyle built around traveling the world aboard specially-designed camper vans, sharing their adventurous experiences using the hashtag #vanlife along the way. #Vanlife is about…

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Increase Sales Through Your Company's Instagram Account
Tools To Increase Sales Through Your Company’s Instagram Account

Instagram provides brands with 25% more engagement than any other social media platform. When done correctly, it can be an ideal visual advertising channel for your company. It can lead to a healthy stream of revenue and attract new customers. However, venturing into the world of Instagram can be daunting. Using these tools can help…

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