Category: Instagram

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Instagram Influence Report – Airlines

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top airline brands. Some key findings: Qatar Airways soars above the competition – Gulf carrier Qatar Airways has bested every airline competitor around the…

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Instagram Influence Report – Soda Brands

Welcome back to our industry benchmark series, a new ongoing research project where we examine the influence brands have within their category across Instagram. This week we’re examining some of social’s top soda brands: Some Key Findings: Coke and Pepsi dominate the competition – Coca-Cola and Pepsi spend billions of dollars each year to reach soda-drinking…

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Instagram Influence Report – Non Luxury Auto

Today we are kicking off a new series where we assess the influence brands have within their category across Instagram. Our first report is on the non luxury auto category. Some Key Findings: Honda is the Category Leader: Honda ranks near the top for social activity among non-luxury auto brands. Japanese Brands Dominate: Japanese carmakers Nissan,…

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How to Use Live-Streaming for Influencer Campaigns

In the last year, live video has matured from a novelty into an increasingly important social feature. Nearly every social platform, including Facebook, Instagram, YouTube and Twitter offer some form of live video broadcasting, and as we have seen from past live video campaigns, this form of content can be highly compelling for audiences. Now…

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Three Influencer Approaches for Finance Brands

Influencer marketing is gaining popularity with all sorts of industries, from fashion to travel to CPG and beyond. But it’s not just lifestyle sectors that are using influencers: increasingly, even highly-regulated industries like financial services, that once shied away from social media, are catching on to the benefits of creator-driven campaigns. One reason for this…

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How to Leverage Instagram’s New Polls Feature

This week Instagram launched a new feature for its popular Stories product, a feature which allows users to easily poll their friends and followers. While the feature is designed with all Instagram users in mind, this new interactive feature has lots of potential for marketers. How might a marketer incorporate Instagram’s new Stories poll feature into a…

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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Best Practices for Using Instagram Stories

It’s been nearly a year since the launch of Instagram’s Stories, and the product has quickly become one of the company’s biggest success stories. Thanks to a growing audience of more than 250 million daily users and a continuously-evolving collection of publishing tools like live video, the case for marketers keeps getting stronger. We took…

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Why Transparency is Critical to the Future of Influencer Campaigns

This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…

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Influencer Marketing for the Luxury Travel Segment

As influencer marketing has grown more popular across a range of industries, even traditional holdouts like the luxury segment are getting more active testing creator-driven campaigns. One segment where this is increasingly the case is for marketing luxury products like travel, where the growing demand for social media content, combined with the more accessible/aspirational nature of creator…

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