Category: Instagram

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Kid Creators Go Back-To-School

It’s back to school time. Back in the day that meant figuring out your first day of school outfit, which binders to buy, and the theme of your backpack and lunchbox. However, times have changed. Now, going back to school shopping includes not just watching commercials on the Disney Channel or Nickelodeon to find the…

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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How to Create Shoppable Instagram Content

If your digital brand strategy doesn’t include Instagram, you could be missing out on 500 million (and growing) daily active users. Of those daily Instagram users, at least 80% are following a business they like on Instagram. With users viewing products on Instagram, it creates a great landscape for converting them in to customers. For…

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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3 Things To Know: Instagram Creator Profiles

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

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3 Reasons Why Instagram Checkout Will Switch Up Influencer Marketing

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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3 New Instagram Features Coming Your Way

Pssst.. did you hear about the 3 new Instagram features mentioned during the 2018 holidays? If not, here is a quick overview of each feature: 1)    Countdown in Stories: This new Instagram feature is rather self-explanatory. Instagram Stories has added a countdown feature to its array of Instagram Story stickers/widgets. Within the menu of stickers,…

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5 Practices to Avoid on Instagram Stories

In June of 2018, Instagram Stories had earned an estimated 400 million DAUs (daily active users), solidifying it as a top social marketing channel. Brands have taken notice of this, and often incorporate Instagram Stories as part of their Influencer Marketing strategies. And although many brands leverage Stories to create some awesome content, we’re not…

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