Category: Influencers/Creators

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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Influencer Spotlight: Labor Day BBQ

It’s that time of year again folks – yup, Labor Day is here and we here at Captiv8 want to help you celebrate the last Summer hoorah. There is no better way to celebrate Summer than with a family BBQ and so this week we are going to highlight four BBQ influencers whose videos range from…

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How to Make Your Next Influencer Campaign Even More Effective

More brands are discovering that influencer-driven campaigns are one of their most effective marketing tools. A recent study cited by eMarketer found that consumer engagement with creator-generated marketing content was significantly higher than content created by brands in-house, sometimes by a factor of 100x or more. But as more brands and agencies deploy influencers to boost…

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Influencer Spotlight: #College

The end of summer marks the beginning of school season for many children and teens. Another group of students that will be heading back to school are young adults who are heading off to college. And whether you’re a newcomer, or a returning college student – these Influencers are helping you stay prepared by giving…

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Tracking the Rise of Fashion’s “Lifestyle” Influencers

Fashion has always been an important area of interest for the influencer community. As long ago as 2010, marketers were buzzing about a new group of digital creators showing up at some of the world’s biggest runway shows and fashion weeks, and the community has only continued to grow since then. But as the world…

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Three Reasons to Leverage Events for Your Next Influencer Campaign

Influencer marketing is becoming a critical component of branded events for a range of industries. Whether it’s the glitzy runways of New York’s annual Fashion Week, an excuse to hold the world’s biggest “Instameet” at a luxury Dubai hotel, or an opportunity to tap into the excitement of a marquee event like SXSW, more marketers are…

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Influencer Spotlight: Back To School DIY

We’re officially in our last month of summer – Hello August! We here at Captiv8 want to help out parents with some summer DIY ideas that can help their kids get ready for the upcoming Back To School Season. Without any further adieu, here are some great creators to follow along as your child heads Back…

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Influencer Marketing for CPG Brands: Effective Content Strategies

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry…

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Influencer Spotlight: Illustrators

Bugs Bunny was created on 7/27/1940, illustrated by Leon Schlesinger Productions which later became Warner Brothers Cartoons. The iconic cartoon character debuted was on the Merrie Melodies animated short film A Wild Hare. In the spirit of celebrating this historic day we here at Captiv8 are going to highlight 4 illustrators who are making waves by creating content…

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How Social and Creator Content Impacts Millennial Car Buying

The automotive industry has long been focused on boosting sales of cars among the millennial generation. There’s a widely-held myth that this age group doesn’t buy vehicles, choosing to focus their expenditures on items like Uber rides, smartphones and public transport. However, recent millennial car buying trends tell a different story. More than 25% of…

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