Category: Influencers/Creators

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Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

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An Introduction to the World of Pet Influencers

We spend a lot of time at Captiv8 talking about how brands can partner with some of the world’s best-known creators. But up to now, a lot of our content has focused mostly on humans. The truth is that there’s a “non-human” segment of the creator audience that marketers can no longer ignore: pet influencers….

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Why Apple Picked YouTube Creators to Help Release the iPhone X

Apple’s flagship device, the iPhone, has long been a consumer and media favorite. Each new device release is accompanied by a seemingly endless series of tech and news reviews about the latest features and software updates. But with the release of its newest device, the iPhone X, Apple decided to take a different approach. Instead…

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Influencer Spotlight: DIY Costumes

The night is almost upon us boys and ghouls. As Halloween draws near those that do not have a costume are in a frantic rush to throw one together. Check out some top notch creators who are killing it at the dress up game. James Charles James Charles is an amazing makeup artist and beauty…

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Influencer Spotlight: Halloween

Halloween is just around the corner! With ghosts and ghouls getting ready to go out and scare others there are those always on the hunt for the scariest things to watch and do. Below are a few influencers that can help inspire the scary in you all year round. Exploring with Josh Throughout his world travels, Josh documents his experiences…

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Three Influencer Approaches for Finance Brands

Influencer marketing is gaining popularity with all sorts of industries, from fashion to travel to CPG and beyond. But it’s not just lifestyle sectors that are using influencers: increasingly, even highly-regulated industries like financial services, that once shied away from social media, are catching on to the benefits of creator-driven campaigns. One reason for this…

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Influencer Spotlight: World Animal Day

On October 4th, 2017, World Animal Day will be celebrated across the globe to help promote the health and wellness of all animals. This day also sheds light on how many animals need good homes and loving owners. It is up to us to improve the welfare standards around the globe for animals. Below are a few…

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Creators: the New Face of Online Comedy

Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…

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Influencer Spotlight: Fall Fashion

As of last week, global fashionistas, designers, and celebrities were hanging out in the Big Apple –  New York City, for the world famous New York Fashion Week. Although they were preparing for 2018 Spring and Summer showcases, we wanted to put a spotlight on fall fashion for the upcoming season and point you in the…

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Tips for a Successful Holiday-Themed Influencer Campaign

Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…

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