Category: Creative Content

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Influencer Spotlight: Special Effects Makeup Artists

Halloween is just around the corner! If you need to take your costume to the next level, here are a few special effects makeup artists that are absolutely killing the game right now. Their looks will shock you – you’ll hardly believe it’s just makeup. Gabrielle Alexis Name: Gabrielle Alexis Reach: 603k+ Location: Los Angeles,…

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E.l.f. Cosmetics: The First Branded Hashtag Challenge On Tik Tok

TikTok has officially taken over. From TikTok clubs in high schools to celebrities embracing the platform, the hottest social media platform for Gen Z is now being used by the masses.  As brands are always looking to see how they can be part of social media platforms where their consumers spend their time, it is…

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It’s Fall Y’all: 3 Influencer Trends

It’s Fall Y’all! Fall is upon us, and beyond it being sweater weather, it’s the time that influencers go wild for all things Fall.  With each season having specific influencer content that their community looks forward to, it’s no surprise that Fall comes in strong. Here are three ways that influencers embrace Fall. Apple PickingEveryone…

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4 Takeaways From Create & Cultivate San Francisco Conference

Amongst millennial pink and Instagrammable walls lies a conference full of impact and advice. Described by CEO Jacyln Johnson, Create & Cultivate Conference aims to inspire, educate, and enlighten women about entrepreneurship, advancing your career, growing your brand, female financial literacy, and content and social media marketing.  With this ethos in place, the conference has…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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influencer metrics influencer social metrics
Influencer Marketing Checklist: 5 Items Not to Forget

When kicking off an Influencer campaign, there are a lot of moving checklist to-dos throughout all phases of the campaign. To create exceptional branded content, it takes more than just content and an influencer – it requires high attention to details. Influencer marketing campaigns require several stages of planning, including campaign setup and production. There…

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