Category: Brand Tips

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3 Marketing Trends to Watch for This Back to School Season

It’s time to start preparing for your Back to School campaign. Here are 3 trends to incorporate into your 2018 strategy: Go Live!: With Facebook and Instagram offering a ‘live’ video option, make the most of Influencer interaction by offering a brand activation that feels authentic and unscripted. Whether it’s an Influencer going school shopping…

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The Value of Brand Ambassadors

Influencer marketing continues to boom and shows no signs of slowing down. As more and more brands turn to influencers for meaningful marketing spend, influencers are flooded with partnership opportunities, and this is where things can get tricky. Most influencers make a living off of content creation and rely on brand deals for income, therefore…

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Why Social Listening Is Important For Brands

Millions of pieces of content are released daily on the internet. How do some cut through the crowd and rise to the top and others get lost in the shuffle? What does your audience want to hear and see from your brand? What kind of content should a brand post? What are your competitors posting…

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Instagram Influence Report: Cruise Ships

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top cruise ships on Instagram. Some key findings: Royal Caribbean Makes Waves: The international giant, named “Best Cruise For the Money” by U.S. News &…

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Why Vero Matters to Influencers and Marketers

Once upon a time, you could open Instagram and find a chronological timeline of content. During this not too distant past, one could open Instagram during brunch and see photos of fluffy pancakes or pain au chocolat. Cut to present day, the Instagram algorithm has changed to provide users content based on their interaction and…

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Tips for a High-Performing Instagram Campaign

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools.   Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…

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Stories War Q4: Snapchat Falls Behind

Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…

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Influencer Spotlight: Valentine’s Day DIY & Gifts

Valentine’s Day is right around the corner! Don’t have your gift yet? Or want to do something unique for that special someone? This week we are highlighting Influencers with fun ideas that you can bake, make, create, or buy for your valentine. Valentine’s Day is for everyone, and we have great DIY ideas, as well…

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