Category: Brand Tips

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holiday marketing captiv8 influencer marketing
How To Drive Conversions This Holiday

2018 holiday sales are projected to grow 15% from 2017, making this holiday season a key event for retailers. And with Millennials and Gen Z consuming the majority of media through a digital-first approach, it’s imperative brands prepare their holiday marketing strategies accordingly. But with so many dollars on the line, developing a social strategy…

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Influencer Spotlight: World Tourism Day

Did you know World Tourism Day is September 27th? To celebrate this special day and promote world tourism, we are highlighting some of our favorite travel bloggers, photographers and influencers! These creators spend their lives traveling the world and seeking out the best content they can capture. Check them out below and be sure to…

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Influencer Marketing for Fitness, Health, and Wellness Brands

The health, wellness, and fitness industries are thriving on social right now – from fad diets to digitalized workout classes or nutritional tips, this content is all the new rage. With almost 300 million posts on Instagram with #fitness, health and fitness convos are saturating our feeds. But, with all of the health & fitness…

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Pinterest Captiv8 Influencer marketing
Why Influencer Marketing on Pinterest is a Must

Long before succulents and Millennial Pink were a thing, there stood an inspiration-filled platform that aggregated visual content (Images, Videos, GIFs), made available for users to sift through. Users had pinboards where they could house content centered around their dream destination wedding or DIY baby shower centerpieces. Pinterest is where inspiration happens. Ben Silbermann, a…

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Influencer Spotlight: Photographers

Behind every great picture lives a great photographer. These Influencers are great both behind and in front of the camera and all four of them have something unique and different to share about photography. Whether you want the more technical side or the unbelievable travel shots, these Influencers have it all! Peter McKinnon Name: Peter…

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Influencer Spotlight: Indoor Plants

Indoor plants are currently a growing trend and we have Instagram to thank for that! This spotlight is featuring some of the most beautifully curated Instagram profiles, dedicated to featuring indoor plants. If you are feeling the need to redecorate or spice up your interior, this spotlight is for you. Indoor plants are the perfect…

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miley product placement
Brand Tips for Music Video Product Placement

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

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New York Fashion Week Tips

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

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Influencer Spotlight: World Chocolate Day

Did you know World Chocolate Day was on July 7th? In honor of this delightful holiday, here is an Influencer Spotlight featuring four popular social media foodies. These popular personalities showcase their own approach while creating delicious desserts involving tons of chocolate. Whether you’re more health-focused or you’re looking to indulge, these Influencers provide something…

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Influencer Spotlight: 4th of July

The 4th of July is fast approaching, so this week we’re focusing on influencers highlighting the exciting holiday! Whether you’re going to a BBQ or hosting a party of your own – we’ve got you covered in the food and drink department. From snow cones to pie to fun festive drinks, these videos will give…

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