Category: Brand Tips

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influencer metrics influencer social metrics
Influencer Marketing Checklist: 5 Items Not to Forget

When kicking off an Influencer campaign, there are a lot of moving checklist to-dos throughout all phases of the campaign. To create exceptional branded content, it takes more than just content and an influencer – it requires high attention to details. Influencer marketing campaigns require several stages of planning, including campaign setup and production. There…

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4 Ways To Make the Most Out of An Onsite Activation

With Summer in full force, it brings about the opportunity to create experiential onsite influencer content. Onsite activations are one way to create an immersive experience for audiences, using social to make them feel as though they are a part of the fun. For brands who are looking to run an onsite activation, here are…

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3 Content Strategies To Combat Against a Creative Block

Let’s be real: Content is not easy to churn out on the regular. The first few pieces of content to create are exciting, however to maintain a consistent and regular editorial schedule it takes a hefty amount of creativity, planning, and organization. This is why being an Influencer is simply not as easy as it…

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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3 Unique Content Formats to Leverage For Your Next Campaign

Branded content comes in many different formats. Whether it’s a fun carousel feature, showing 4 different outfits and looks that a fashion Influencer styles for different body types or a compelling video with an empowering message – brands and Influencers make great traditional branded content. But as the market grows and evolves, brands compete for…

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How to: Include Influencer Marketing in the Customer Journey

By now, marketers are aware of the impact of Influencer Marketing within the customer journey. 79% of people in the United States have social profiles, and an estimated 2.34 billion (and growing daily) people are global social media users. Since the population spends a healthy amount of time on social media, it’s safe to assume…

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Branded Content Tips for Pinterest

Pinterest is where users can find a dinner recipe,  the perfect brown suede jacket, and a quote to print and hang on their walls. Pinterest has something for everyone – literally. With thousands of categories and micro-categories, there is enough content on the platform to keep users busy for hours. With the recent launch of…

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3 Underrated Influencer Metrics

If you have ran an Influencer Marketing campaign, chances are you are familiar with Influencer Metrics. Traditional Influencer Metrics when deciding which creator to partner with include vanity measures such as standard audience insights (what the gender of an Influencers audiences is or where followers are located, etc.) or follower counts which are all taken…

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The Anatomy of Branded Content

The term ‘branded content’ has gained popularity over the last few years, but when asked many people cannot breakdown exactly what it means. By definition, it’s content that is produced for promotional intent, paid for by a brand or advertiser. Influencer Marketing is a formula that transforms constantly and is unique to the advertiser, consumer…

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