Category: Brand Tips

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Influencer Spotlight

There are thousands of creators/digital influencers out there and we here at Captiv8 feel it’s important to let you guys and girls know who is trending and influencing the world, one follower at a time. Each week we will be introducing 3 influencers and a few fun facts about them. Check out this week’s spotlight! Liam…

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Why You Should Care About Instagram Stories

This week marked big news for Instagram…they followed in their newer, shinier rivals footsteps and launched Instagram Stories. Stories allows you to share real-time moments that last 24 hours to either your entire follower list or a select group of individuals. Aside from being another way to share your daily diary, why should you care?…

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Key Takeaways – Facebook’s Branded Content Update

On Friday, Facebook announced they will now allow branded content to appear on Facebook pages. This is Facebook taking a big stance on sponsored content, not only are they allowing it but by building tools for Publishers and Influencers to use, it shows they understand how important this aspect of marketing is and are encouraging…

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Budweiser Wins on Social for Super Bowl 50

Digital Influencers Rival TV Engagement Across Exploding Social Platforms for Budweiser During Super Bowl 50 By: Krishna Subramanian, Co-Founder, Captiv8 Football fan or not, the Super Bowl engages one of the largest TV audiences globally. Viewership for live sporting events is not slowing down. People watch sports for the excitement…the adrenaline rush…the camaraderie…and they watch…

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Ingredients for Instagram Success

One of the questions we’re constantly asked is, “what should we be posting to Instagram?” Just like any other creator, brands want to know what kind of content gets the best response from their audience. Perhaps the most pertinant question of all is the balance between inspiring posts and product promotion. So today, using Captiv8…

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Brand Spotlight: American Eagle

American Eagle is bringing Instagram to life, fully integrating the channel into its wider branding and marketing efforts. With a healthy mix of diverse content, American Eagle is a great brand for inspiration on how to get the most from Instagram. We looked at @americaneagle’s most engaging posts to drill down into what works for them, and…

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Why Selfies Can Actually Make Sense For Your Brand

“Selfie” has set up camp in our everyday language, in 2014 it was even added to the Dictionary! But it’s certainly still controversial. For every person who embraces social media’s self-portraits; there’s a critic who finds them ego-centric. It might be true when adopted simply to follow a trend, a selfie campaign might do your brand more harm…

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Interview with mophie’s Social Media Guru Jacob Perucca

When planning for a social media campaign, one of the main questions you’ll have in mind is: “how do we encourage our fans to participate?” Good rewards, intuitive submission flow, solid marketing and communications are all a part of it. But most of the time, the very idea behind the contest is what makes it work:…

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