Captiv8 Resources

Get up to speed on this ever-changing landscape.

Nov 09, 2023 - Blog

Social Media Analysis: Skims Influencer Marketing Success
Skims has emerged as a true trailblazer in the fashion industry, truly harnessing the power of influencer marketing. Founded by…
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Oct 19, 2023 - Blog

Social Media Analysis: The Golden Bachelor’s Impact
In the world of reality dating shows, few have achieved the level of success as ABC’s “Bachelor” franchise. However, a…
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Dec 20, 2022 - Trending

Lionel Messi Breaks Social Media World Record
On December 18th, 2022, Lionel Messi achieved the greatest victory of his career at the 2022 World Cup Final. After…
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Sep 29, 2022 - Analytics

Measuring Social Media Engagement – Monster: The Jeffrey Dahmer Story
On Wednesday, September 21st, Netflix released Monster: The Jeffrey Dahmer Story. The series looks to have capitalized on a growing…
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Sep 24, 2021 - Marketing

This Satirical TikToker is Generating Millions of Dollars in EMV for World-Renowned Brands
Satirical TikToker, Emily Zugay’s latest series has caught the attention of millions including some of the world’s most renowned brands.…
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Mar 31, 2021 - Influencers/Creators

Meet the TikTok Talent Behind Addison Rae’s Appearance on The Tonight Show Starring Jimmy Fallon
Addison Rae is receiving backlash after recently appearing on The Tonight Show Starring Jimmy Fallon. Rae performed in a segment…
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Mar 10, 2021 - News

Twitter Analysis: Meghan Markle Sparks Social Chatter on Both Sides of the Pond
Following Oprah Winfrey’s interview of Meghan Markle and Prince Harry, social mentions exploded. The highly anticipated interview sparked discussions that…
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Feb 01, 2021 - Instagram

How Social Media Drove Gamestonk to the Moon
The dominating headline of January 2021 is a David and Goliath battle between a subreddit and Wall Street, with GameStop…
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Jan 15, 2021 - Marketing

How TikTok Helped Olivia Rodrigo’s “drivers license” Shatter Streaming Records
Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role…
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Nov 25, 2020 - Marketing

The 2020 Influencer Marketing Trends Recap
2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes…
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