With National Parents’ Day (July 28th) this past weekend, we wanted to share 5 of our favorite parent-influencer accounts. From posting inspiration to make it through the day to funny kid moments and everything in between, here are some of our favorite parents on social:
Illana Wiles @mommyshorts
What we love: Her authenticity. Her feed is not overly-orchestrated and balanced well between cute-kid posts, the mommy herself, native family shots, and funny tid-bits from her kids’ lives. She’s relatable– with captions that’ll make you laugh and think “same.”W
Aesthetic: colorful, natural
Total reach: 354k
Audrey Madrey @mamadrey88
What we love: Her transparency with edits and helpful hints as seen in her IG story highlights. Her sponsored posts are indecipherable from her non-sponsored content, showing her authenticity and her ability to stay true to her own vision.
Aesthetic: clean, airy, bright, cohesive
Total Reach: 92k
Simon Hooper @Father_of_daughters
What we love: Moms aren’t the only influencers! This fabulous father’s account posts all-to-relatable content that will make you laugh out loud. His love for his children emanates through his authentic, not-overly-posed photos which showcase the struggles of parenthood through funny faces, videos, and tips for parents in our technology-dependent world.
Aesthetic: action shots, videos and hilarious selfies with kids
Total Reach: 1m
Austin McBroom & Catherine Paiz @officialacefamilyedits
What we love: The majority of this family’s following is on Youtube where they share everything from going into labor, relationship pranks, proposal videos and of course, a variety of light-hearted videos featuring their kids. The Instagram features more of their kids in natural settings, as if they just picked up a phone and recorded. From Youtube to Instagram, this family is sure to keep you entertained with a wide variety of content.
Aesthetic: videos, pranks, challenges
Total Reach: 25.8m
Kristen Hensley & Jen Smedley @Momsohard
What we love: These two mom comedians share the most relatable content for moms on Instagram. After watching their new stand-up special on Amazon Prime or attending one of their live shows, you’ll feel like you just made two of your new best friends. Their hilarious content has sparked a #MomSoHard thread with 153k engagements. where others can post their relatable mom moments.
Aesthetic: promotional, comedy
Total Reach: 1.7m
Want to learn more about finding a parent influencer for your campaign? Reach out to us at firstname.lastname@example.org– we’ll find the perfect fit.