Millions of pieces of content are released daily on the internet. How do some cut through the crowd and rise to the top and others get lost in the shuffle? What does your audience want to hear and see from your brand? What kind of content should a brand post? What are your competitors posting and is it working?
These types of conversations happen every day. While the answer may seem daunting and unknown, there is a very simple way to figure out what your audience is talking about – social listening.
Social listening is the process of seeing what your audience is talking about. One way to do this is through social media platforms, where you can use search functionality within the platforms to find real time conversations about your brand. However, this process is painstakingly manual and the amount of information sourced isn’t consistent and can’t show a clear picture of what pieces of content are working and not working with your brand.
A tool is the best way to track the sentiment around your brand and the types of content you release. Through meta-data, a listening tool is able to extract emotion and track sentiment on a post. Captiv8’s platform uses artificial intelligence (AI) and machine learning algorithms when analyzing meta-data to ensure sentiment is tracked properly. The information sourced through our platform can prove crucial to your brand and dictate the types of creative or the copy utilized as a brand. Based on this, you can build out a content calendar and create the best ways to engage an audience based on set goals. Moreover, you can track how well they are meeting the needs of their audience and easily adjust based on new needs or issues. Here are a few more tips to consider when using social listening:
To move forward successfully as a brand, utilize social listening to track engagement, monitor competitors and find the real time needs and beliefs of your audience. Reach out today to see how Captiv8 can help your brand with social listening!