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Why Lifestyle Creators Are Killing It

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Lifestyle Creator (n.):

1. Influencers who curate content that best represents their everyday lifestyle, hobbies, and interests.
2. Individuals who are really, really killing it on social platforms.

Lifestyle creators are best known for opening up their worlds and letting fans in by sharing content that is unique to their everyday lives. These types of creators are extremely attractive for brand marketers due to their authentic content choices. Not dictated by one specific niche, these creators sprinkle in things that enhance their daily lives – and fans love them for this. Lifestyle creators are highly relatable influencers who have it all together and love sharing how they lead their life.

The Lifestyle category can be fairly broad, and creators can post content ranging across a variety of topics such as food, parenting, home, décor, fashion, travel, etc. These topics are cultivated from the Lifestyle creators’ personal interests, giving them huge endorsement power over their audiences. Lifestyle creators can promote brands effortlessly and authentically, without coming across as too ‘forced’. Another way to tap into their audiences is to promote a long-term brand ambassador relationship with these Influencers, where they can continue to promote brands in long-term authentic integrations. Another plus point is that no two Lifestyle Influencers will have the same experiences ensuring their content is even more personalized.

Here are 3 Lifestyle creators & the campaigns they were involved in:

Aspyn Ovard
Total reach: 5.54 Million

Ingrid Nilsen
Total Reach: 7.9 Million

Ingrid created a video sponsored by the haircare company, Shwarzkopf, where she discussed things such as her favorite fashion, spots in LA, and hairstyles as a part of their #citystyles campaign.

Mikhail Varshavski aka Dr. Mike
Total Reach: 2.98 Million

Dr. Mike, a third-year medical student, teamed up with Braun USA to promote their Series 9 product to help spread the word about their #seasonsgrooming campaign.

Reach out to partner with an Influencer on your next campaign!

Reach out to partner with an Influencer on your next campaign!

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