We are in week 4 of what some call the best time of the year. With about 3 1/2 months until the AFC and NFC Championships, and 4 months to go until the Super Bowl, there is still plenty of time to join the conversation and get in front of this audience. And it’s a massive audience at that…last year over 99 million people tuned in for the AFC and NFC Championship Games, up 8% from last season.
While the majority of TV viewership is declining, sports is still a segment where there is growth. But is spending a million dollars on a TV ad that you can’t effectively measure, really worth it? Partnering with an Influencer who has an engaged audience, with similar interests to your target audience, is where you will see the most results. Not convinced? Check out an analysis we did for Super Bowl 50.
So how do you leverage Snapchat for an upcoming football campaign? Here are three ideas…
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To partner with an Influencer or to discuss anything Influencer Marketing related, reach out!