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This Week’s Top Activations

With so many creative, engaging, unique activations going out every week across social, we thought we’d share some of the best. Check out how these 6 brands and creators took #ad #sponsored to the next level…

@adidasneo  @marcusbutler

Adidas partnered with British YouTube blogger, Marcus Butler, to spread the word about their new CloudFoam shoe line. In addition to one of the best jump photos we’ve seen, fans got to watch Marcus run around London (literally) and also have the opportunity to spend time with their favorite vlogger by posting a pic of their own best ‘step-in moment’ with #Cloudfoam.

 

@GilletteVenus @niomismart

The well-known razor company tapped Lifestyle blogger, Niomi Smart, to share her passions and how she realized her true potential by participating in their AND campaign.  The activation included a look into Niomi’s day featuring the activities that make up her ANDs and asked followers to participate by sharing theirs as well. And if being inspired wasn’t enough, those that participate using #UseYourAnd have a chance to win some serious cash.

 

@BeyondPetFood @mylifeaseva 

Fashion, Lifetsyle and Comedy vlogger, Eva Gutowski, shared what she feeds her adorable cat, Paris, by highlighting Beyond natural cat food. Bringing her cat into the campaign clearly worked for her fans, not sure we’ve ever seen so many heart eye emojis 😉

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